while I am doing this whole branding thing I am also working as a freelance writer. I had my first piece in Lifestyle Brand magazines digital guide last issue (Lifestyle Maritimes, lifestyle Ontario, Lifestyle Alberta) and the guide editor just commissioned another piece. It’s pretty cool to get asked to do another piece, and I have been getting a lot of positive feedback on it.
Of course it does mean doing a bunch of research on mobile devices in a hurry, since my deadline is in a week and I haven’t really had to deal with that sort of thing in a couple of years (I used to maintain my bosses mobile devices at Image Design). Great practice for the process of researching a brand though!